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March 23, 2016

For large scale digital marketers – Adobe tightens the integration and increased the number of features in its marketing cloud. Adobe believes today’s marketer is challenged with the complexities of marketing in a digital world. Marketing is constantly changing, and ma...

March 23, 2016

How do you know if what you’re doing socially is working? It’s difficult because there isn’t a magic button or number or measurement that says “Hey- good for you- you mastered it!”

There are, however, a few things that can be used to give a general idea whether your bus...

March 17, 2016

Search Engine Land has dubbed this experimental platform as Business Cards. Google first introduced it as means to share real time Presidential Candidate views on issues in a carousel of cards that could include pictures, text and video. At introduction, only president...

March 15, 2016

As technology evolves, we see the trend of not having to press as many buttons to get things done. We have things like Apple Pay, Siri, and even television remotes that you can talk to in order to get the channel changed.

 

This trend continues as Google is now working o...

March 11, 2016

What does Facebook know that you don’t? Facebook knows the products their site visitor’s use, who their friends are, the sites they visit, their ages, their politics, and you guessed it. Just about everything there is to know about their site’s visitors.

 

What if you co...

March 10, 2016

Negative reviews. Every single business that exists has had to deal with them… even the BEST businesses with the highest reviews will still, at least occasionally, have to deal with a less than stellar opinion posted somewhere online.

 

Studies show that 9 out of 10 peop...

March 9, 2016

Email subject lines. Some cause us to immediately delete a message without ever opening it.

Some have us clicking right away to find the hidden treasures within.

 

As a person or business who sends emails- it is important to know and understand the difference between that...

March 4, 2016

There are a number of indices they may consider. We believe, as most industry watchers do, that Google is a very savvy company and therefore must have a plan to evaluate the success of these changes.

 

For example, they might consider the following metrics in various com...

March 3, 2016

Is there really that big of a difference in how adults and teens use social media?

I've heard my kids tell me that Facebook is only for "old people"

WOW- Is that even TRUE? I certainly don't FEEL old!

 

It turns out, teens dominate networks like Facebook and Twitter, whi...

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