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July 27, 2016

The main goal of any company's presence on the Internet is to boost visibility, and one place where this is exceptionally important is on social media. Social media marketing can be an invaluable tool for any business looking to expand their brand. Here are five benefi...

July 27, 2016

You may recall a while ago and in a land that may seem far away, that AOL wanted to merge with Yahoo! It didn’t happen. Fast forward – guess what, it just happened. As we all know, Verizon bought AOL last year for $4.4 Billion dollars and they just bought Yahoo for $4....

July 25, 2016

Social media has been changing the way we do things for quite some time. Now, Facebook is a part of the daily lives of over a billion people. Businesses would be remiss to not recognize the power and influence that social media has on our lives. So it isn’t surprising...

July 20, 2016

When a website visitor completes an action that you have defined as valuable – it is known as a conversion.

If you have an Ecommerce site – identifying conversions is easy, the visitor either purchased your goods and services or they did not. You can determine from the...

July 19, 2016

For any small business, it is imperative to advertise your services and products online. The easiest way to do this is through search engine optimization (SEO). SEO can be confusing, so here is a beginner's guide to SEO!

What is the importance of SEO?

If you are a small...

July 18, 2016

In this world instead of showing individual products, these new showcase ads lets a searcher see product collections from both local and online merchants. Google’s data suggests that 40% of product searches are for broad terms such as “patio furniture” or “men’s shoes”...

July 7, 2016

Good news on the business reputation front- Angie’s List has now removed their paywall, and is not charging for memberships. Previously, there was a $40/year fee to become a member and have access to business reviews and company profiles.

If you’re unfamiliar with Angie...

July 7, 2016

Google believes that marketers need more control and flexibility to optimize bids on specific devices. Therefore in the next few months, Google will make it possible to set individual bid adjustments for each device type -- mobile, desktop and tablet. As you know in th...

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