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June 2, 2016

 The online advertising industry is booming in the search department, and things are seemingly still on the rise. According to the Interactive Advertising Bureau (IAB), search advertisements accounted for 39%, of the first half of 2014's total Internet advertising reve...

April 27, 2016

Internet marketing is crucial for anyone who owns a business. Everyone uses the Internet nowadays. With over 100 billion global searches being conducted each month, 93% of all online experiences begin with a search engine. One aspect of Internet marketing that will hel...

March 23, 2016

How do you know if what you’re doing socially is working? It’s difficult because there isn’t a magic button or number or measurement that says “Hey- good for you- you mastered it!”

There are, however, a few things that can be used to give a general idea whether your bus...

March 4, 2016

There are a number of indices they may consider. We believe, as most industry watchers do, that Google is a very savvy company and therefore must have a plan to evaluate the success of these changes.

 

For example, they might consider the following metrics in various com...

October 14, 2015

 

Deep Look Into PPC Location Targeting

 

As we continue to look at different Adwords settings, and look for ways to help share some basic knowledge on how to manage PPC accounts, we found an important feature that can have a huge impact on a local business, location opti...

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