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July 20, 2016

When a website visitor completes an action that you have defined as valuable – it is known as a conversion.

If you have an Ecommerce site – identifying conversions is easy, the visitor either purchased your goods and services or they did not. You can determine from the...

July 7, 2016

Google believes that marketers need more control and flexibility to optimize bids on specific devices. Therefore in the next few months, Google will make it possible to set individual bid adjustments for each device type -- mobile, desktop and tablet. As you know in th...

May 9, 2016

Looking to digitally market your business? Using PPC, or pay per click advertising, along with Adwords is a great way to do so, as 93% of all online experiences begin with a search engine and you deserve to be seen! This process can be a little confusing, so here is a...

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