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April 29, 2016

Pay-per-click, or PPC consultants can help businesses obtain more inbound inquiries, generate more sales, and make them more popular and prevalent overall. In today's increasingly internet-driven world, having a strong presence on the web is crucial to success, and PPC...

April 29, 2015

 

Moz does a great job of pointing out the risk/reward of the knowledge based results Google showcases on some keywords.  We’re in agreement that the first question a business needs to ask themselves is, can we benefit from being featured in one of these answer boxes?...

February 11, 2015

So now that Apple has mastered the computer, phone, and tablet- what’s next?

Well it looks like a search engine may be the next thing in line for the technology giant.

Apple posted an ad entitled "Engineering Project Manager - Apple Search" on its website's job boar...

February 11, 2015

 

When Bing Ads came into the mix a few years ago, it didn’t want to be the same as Google.  As a result they put their unique stamp on several aspects of their PPC platform.  One of the areas that they took a different approach with was Quality Scores.

You know qua...

December 16, 2014

Toward the end of every year, we reminisce about everything that happened in the previous twelve months. Some things are forgettable, others aren’t.

This week, Google released its list of the Most Popular Search Terms in the World and the Most Popular Search Terms in th...

December 3, 2014

Six weeks ago, on October 17, Google rolled out Penguin 3.0. The reviews were mixed, but a few sites were hit pretty hard. 

However, on Thanksgiving day, there was a Penguin refresh that happened. According to Google, “the Penguin rollout is ongoing and this is just...

November 25, 2014

Does Social Media make a difference when it comes to E-Commerce? 

There's no arguement that Social Media helps businesses to connect with customers, but some still wonder how much revenue is actually earned from Social Media sites. 

 

Check out some of the statistic...

November 22, 2014

Google is trying something new with Google Shopping

 

The example that is pictured shows products from a specific jeweler that is categorized- rings, bracelets, necklaces, and earrings in a search for that jeweler.

 

When a category is clicked- it leads to a page...

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