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April 22, 2015

 

Have you ever waited in anticipation for something, for what seemed like forever. Only to then have an anticlimactic situation occur when the count down ended?

 

That's kind of what it feels like with Google's "mobilegeddon" moment. People expecting to look at their ran...

March 20, 2015

 On April 21st Google will implement a Search Engine Marketing Algorithm change that will lead to repercussions throughout the Search Engine Marketing Industry.

We all know that mobile is accounting for larger and larger percentages of local search. We all also know tha...

January 30, 2015

We’ve probably all done it- deleted something that we didn’t intend to. It’s a pretty horrible feeling. iPhones now have the feature, Recently deleted, in the photo albums- just in case you didn’t mean to put that awesome selfie in the trash.

 

Well Google analytics...

December 3, 2014

Six weeks ago, on October 17, Google rolled out Penguin 3.0. The reviews were mixed, but a few sites were hit pretty hard. 

However, on Thanksgiving day, there was a Penguin refresh that happened. According to Google, “the Penguin rollout is ongoing and this is just...

November 22, 2014

Google is trying something new with Google Shopping

 

The example that is pictured shows products from a specific jeweler that is categorized- rings, bracelets, necklaces, and earrings in a search for that jeweler.

 

When a category is clicked- it leads to a page...

November 12, 2014

Did you know that search engines are now the #1 resource used by consumers looking for products and services from local businesses? 

 

Let's face it- the internet is a way of life. Our toddlers know how to operate a smartphone better than our grandparents- at least mine...

October 27, 2014

Pages per Session & Average Session Duration

First, it would be helpful to define a session.  A “session” is, “a group of interactions that take place on your website within a given time frame.”   Sessions last 30 minutes by default. Here is a graphic that helps explain...

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