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December 22, 2014

Social media posts on Twitter, Facebook, and Instagram have posts that discuss regular, mundane activities to life’s little victories, to tragedies and more.

Most of us don’t think twice about telling our Facebook friends about the amazing vacation that we are planni...

December 11, 2014

Ok- I admit it. I am one of those crazy people who is still shopping for last minute gifts on December 24th at 2pm. Inevitably, it's because I forgot someone's gift, or I was informed about a last minute addition to the guest list. Sometimes it's because I realized tha...

December 1, 2014

 

Cyber Monday is almost as popular as Black Friday in the United States.

The term was first used in 2005 and refers to the Monday after Thanksgiving. It was created as a tool to convince people to shop online- and it worked. That year, 77% of online retailers said...

November 28, 2014

 

Small Business Saturday is recognized as the Saturday after Thanksgiving. It started in 2010 as an American Express campaign and is a registered trademark of the American Express Corporation.

 

It is a day where holiday shoppers are encouraged to spend their doll...

November 22, 2014

Google is trying something new with Google Shopping

 

The example that is pictured shows products from a specific jeweler that is categorized- rings, bracelets, necklaces, and earrings in a search for that jeweler.

 

When a category is clicked- it leads to a page...

November 18, 2014

Facebook Places App

 

Have you heard of the new Facebook Places Directory? Many didn’t. The launch wasn’t widely publicized.

What is well known is that Facebook knows a great deal of information about its user- where we go, how often we go, what days we are there, w...

September 1, 2014

We're wishing everyone a happy Labor Day.  

 

Consumers never take a day off, so neither do we.  Tailored PPC ads to highlight the fact a business is open on a Holiday can have a huge impact.  So far we're watching CTR's double their average performance.  More opport...

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