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March 17, 2016

Search Engine Land has dubbed this experimental platform as Business Cards. Google first introduced it as means to share real time Presidential Candidate views on issues in a carousel of cards that could include pictures, text and video. At introduction, only president...

January 11, 2015

 

As technology gets better, and social media gets bigger, consumers just aren’t accepting mediocrity anymore.

In 2015, small businesses need to bring their ‘A-Game’ and be prepared to improve to increase their influence on social media.  

 

Here are a few ways that you ca...

January 3, 2015

 

There is science behind the idea of images of food in advertising, and large corporations have been capitalizing on it for decades.

We see food; we want it.

If we see an ad before we taste a food, we like the taste of that food more.

When we are exposed to food...

December 29, 2014

New Year’s Resolutions… the thought sends shivers down the spines of many.

The statistics are sobering. Only about 8% of people succeed at completing their resolutions.

Goal setting, however, can be a good thing- especially for small businesses. In fact, it is cruci...

December 10, 2014

 

2015 will be here before you know it. Many will be watching the ball drop in Times Square- most from their televisions- while singing “Auld Lang Syne” in less than a month.  

Usually, small business owners have already started developing their plans for the next y...

December 5, 2014

 

This year, my daughter asked for an American Girl Doll for Christmas. I have never purchased one before, so I went onto their website to check it out.

I decided that I would rather go into the store and look at the dolls in person, so I clicked off of the site, and wen...

December 3, 2014

Six weeks ago, on October 17, Google rolled out Penguin 3.0. The reviews were mixed, but a few sites were hit pretty hard. 

However, on Thanksgiving day, there was a Penguin refresh that happened. According to Google, “the Penguin rollout is ongoing and this is just...

December 1, 2014

 

Cyber Monday is almost as popular as Black Friday in the United States.

The term was first used in 2005 and refers to the Monday after Thanksgiving. It was created as a tool to convince people to shop online- and it worked. That year, 77% of online retailers said...

November 28, 2014

 

Small Business Saturday is recognized as the Saturday after Thanksgiving. It started in 2010 as an American Express campaign and is a registered trademark of the American Express Corporation.

 

It is a day where holiday shoppers are encouraged to spend their doll...

November 28, 2014

By the time many people are waking up the morning after Thanksgiving, many other Americans have already been shopping for several hours. Many are still in line as you read this article.

 

Some say, however, that Black Friday is losing its appeal, and just isn’t as p...

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