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April 27, 2016

Internet marketing is crucial for anyone who owns a business. Everyone uses the Internet nowadays. With over 100 billion global searches being conducted each month, 93% of all online experiences begin with a search engine. One aspect of Internet marketing that will hel...

February 4, 2015

Hashtagging…It started as a way for social media users to connect with each other- sort of a fad- but it looks like it’s here to stay, and has now become a way to promote products.

 

Twitter was the first social media platform to use hashtags, but now they can be seen on...

January 11, 2015

 

As technology gets better, and social media gets bigger, consumers just aren’t accepting mediocrity anymore.

In 2015, small businesses need to bring their ‘A-Game’ and be prepared to improve to increase their influence on social media.  

 

Here are a few ways that you ca...

January 3, 2015

 

There is science behind the idea of images of food in advertising, and large corporations have been capitalizing on it for decades.

We see food; we want it.

If we see an ad before we taste a food, we like the taste of that food more.

When we are exposed to food...

December 29, 2014

New Year’s Resolutions… the thought sends shivers down the spines of many.

The statistics are sobering. Only about 8% of people succeed at completing their resolutions.

Goal setting, however, can be a good thing- especially for small businesses. In fact, it is cruci...

December 11, 2014

Ok- I admit it. I am one of those crazy people who is still shopping for last minute gifts on December 24th at 2pm. Inevitably, it's because I forgot someone's gift, or I was informed about a last minute addition to the guest list. Sometimes it's because I realized tha...

December 10, 2014

 

2015 will be here before you know it. Many will be watching the ball drop in Times Square- most from their televisions- while singing “Auld Lang Syne” in less than a month.  

Usually, small business owners have already started developing their plans for the next y...

December 5, 2014

 

This year, my daughter asked for an American Girl Doll for Christmas. I have never purchased one before, so I went onto their website to check it out.

I decided that I would rather go into the store and look at the dolls in person, so I clicked off of the site, and wen...

December 3, 2014

Six weeks ago, on October 17, Google rolled out Penguin 3.0. The reviews were mixed, but a few sites were hit pretty hard. 

However, on Thanksgiving day, there was a Penguin refresh that happened. According to Google, “the Penguin rollout is ongoing and this is just...

December 1, 2014

 

Cyber Monday is almost as popular as Black Friday in the United States.

The term was first used in 2005 and refers to the Monday after Thanksgiving. It was created as a tool to convince people to shop online- and it worked. That year, 77% of online retailers said...

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