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January 28, 2020

Pay per click (PPC) advertising has existed for some time. The theory behind PPC ads is that search engines and social media platforms can gather information so that users can be presented with ads tailored to their interests, behaviors, and location. However, in the i...

September 23, 2016

Unless you haven't watched the news in the past month, it is unlikely that you haven't heard of Pokemon Go. This augmented reality game has blown up on the global stage and is causing weight loss, car accidents, visits to the emergency room, 90s kids feeling like child...

September 20, 2016

In our technology-fueled world, a search engine wields a lot of power. Nearly 95% of all Internet experiences start with a search engine, with over 100 billion searches being conducted worldwide each month. With these numbers, you would expect your search engine to be...

June 14, 2016

Social media is a huge opportunity for any business owner to market their brand. These websites -- Twitter, Instagram, Facebook -- reach 80% of all Internet users and account for 23% of all their time spent online. The results have proven to be successful where five pe...

May 9, 2016

Looking to digitally market your business? Using PPC, or pay per click advertising, along with Adwords is a great way to do so, as 93% of all online experiences begin with a search engine and you deserve to be seen! This process can be a little confusing, so here is a...

April 29, 2016

Pay-per-click, or PPC consultants can help businesses obtain more inbound inquiries, generate more sales, and make them more popular and prevalent overall. In today's increasingly internet-driven world, having a strong presence on the web is crucial to success, and PPC...

March 4, 2016

There are a number of indices they may consider. We believe, as most industry watchers do, that Google is a very savvy company and therefore must have a plan to evaluate the success of these changes.

 

For example, they might consider the following metrics in various com...

February 11, 2015

 

When Bing Ads came into the mix a few years ago, it didn’t want to be the same as Google.  As a result they put their unique stamp on several aspects of their PPC platform.  One of the areas that they took a different approach with was Quality Scores.

You know qua...

November 12, 2014

Did you know that search engines are now the #1 resource used by consumers looking for products and services from local businesses? 

 

Let's face it- the internet is a way of life. Our toddlers know how to operate a smartphone better than our grandparents- at least mine...

October 27, 2014

Pages per Session & Average Session Duration

First, it would be helpful to define a session.  A “session” is, “a group of interactions that take place on your website within a given time frame.”   Sessions last 30 minutes by default. Here is a graphic that helps explain...

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