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April 27, 2016

Internet marketing is crucial for anyone who owns a business. Everyone uses the Internet nowadays. With over 100 billion global searches being conducted each month, 93% of all online experiences begin with a search engine. One aspect of Internet marketing that will hel...

March 10, 2016

Negative reviews. Every single business that exists has had to deal with them… even the BEST businesses with the highest reviews will still, at least occasionally, have to deal with a less than stellar opinion posted somewhere online.

 

Studies show that 9 out of 10 peop...

March 9, 2016

Email subject lines. Some cause us to immediately delete a message without ever opening it.

Some have us clicking right away to find the hidden treasures within.

 

As a person or business who sends emails- it is important to know and understand the difference between that...

March 3, 2016

Is there really that big of a difference in how adults and teens use social media?

I've heard my kids tell me that Facebook is only for "old people"

WOW- Is that even TRUE? I certainly don't FEEL old!

 

It turns out, teens dominate networks like Facebook and Twitter, whi...

January 16, 2016

 

Conversational ads? Ok- I’m intrigued.

Last week, Twitter announced their latest ad format called the “Conversational Ad”.

The point of social media is interaction and conversation- so anything that helps to enhance that is generally a great idea.

 

So what is it?

Business...

December 31, 2015

At the end of every year, it's common practice to look back on the year and evaluate what went well and what didn't- both in our personal lives, and in business. 

Reflecting back, however, is only half of the equation. 

Once we look back and figure out the things that we...

April 29, 2015

 

Moz does a great job of pointing out the risk/reward of the knowledge based results Google showcases on some keywords.  We’re in agreement that the first question a business needs to ask themselves is, can we benefit from being featured in one of these answer boxes?...

April 11, 2015

If you own a Facebook business or fan page, you may already be aware that Facebook did some spring-cleaning last month.

 

The social media giant decided that in order to more accurately represent a business’s following, all of the inactive and fake users would be deleted...

April 9, 2015

PPC or Pay Per Click is a kind of internet marketing where advertisers pay each time their ad is clicked. 

Check out some of the facts and statistics of PPC here: 

 

 

March 6, 2015

Have you ever stopped to think about business logos and their color? 

If you are thinking about starting a business, you should know that there is meaning behind the colors in a logo. Each color says something about the business, and relays a message to the consumer bef...

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