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March 9, 2016

Email subject lines. Some cause us to immediately delete a message without ever opening it.

Some have us clicking right away to find the hidden treasures within.

 

As a person or business who sends emails- it is important to know and understand the difference between that...

April 9, 2015

PPC or Pay Per Click is a kind of internet marketing where advertisers pay each time their ad is clicked. 

Check out some of the facts and statistics of PPC here: 

 

 

February 4, 2015

Hashtagging…It started as a way for social media users to connect with each other- sort of a fad- but it looks like it’s here to stay, and has now become a way to promote products.

 

Twitter was the first social media platform to use hashtags, but now they can be seen on...

January 24, 2015

 Super Bowl ads- Most of us watch them. In fact about half of us watch the Super Bowl JUST for the commercials. Did you know that the cost for a 30 second spot for the 2015 game will cost a whopping $4.5 million? Check out some of the greatest Super Bowl commercials of...

January 11, 2015

 

As technology gets better, and social media gets bigger, consumers just aren’t accepting mediocrity anymore.

In 2015, small businesses need to bring their ‘A-Game’ and be prepared to improve to increase their influence on social media.  

 

Here are a few ways that you ca...

January 3, 2015

 

There is science behind the idea of images of food in advertising, and large corporations have been capitalizing on it for decades.

We see food; we want it.

If we see an ad before we taste a food, we like the taste of that food more.

When we are exposed to food...

December 29, 2014

New Year’s Resolutions… the thought sends shivers down the spines of many.

The statistics are sobering. Only about 8% of people succeed at completing their resolutions.

Goal setting, however, can be a good thing- especially for small businesses. In fact, it is cruci...

December 11, 2014

Ok- I admit it. I am one of those crazy people who is still shopping for last minute gifts on December 24th at 2pm. Inevitably, it's because I forgot someone's gift, or I was informed about a last minute addition to the guest list. Sometimes it's because I realized tha...

December 10, 2014

 

2015 will be here before you know it. Many will be watching the ball drop in Times Square- most from their televisions- while singing “Auld Lang Syne” in less than a month.  

Usually, small business owners have already started developing their plans for the next y...

December 5, 2014

 

This year, my daughter asked for an American Girl Doll for Christmas. I have never purchased one before, so I went onto their website to check it out.

I decided that I would rather go into the store and look at the dolls in person, so I clicked off of the site, and wen...

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