Facebook Places

November 18, 2014

Facebook Places App

 

Have you heard of the new Facebook Places Directory? Many didn’t. The launch wasn’t widely publicized.

What is well known is that Facebook knows a great deal of information about its user- where we go, how often we go, what days we are there, who we went with, and more.

 

What does that mean?

 

Everyone is aware that people talk- and people talk online.

Facebook Places combines friends talking online with specific cities and places.

 

For example, if a person is looking for a restaurant in Minneapolis- they can see posts from their friends who have gone to restaurants in Minneapolis. The reviews that were given by his/her friends will scroll at the bottom.

 

Statistics show that 79% of consumers trust online reviews as much as personal recommendations (searchengineland.com). So with Facebook Pages, users get the best of both worlds- an online review by their friends at the click of a mouse. With over 1 billion users on Facebook, "word of mouth" (or click of mouse-if you will) can spread pretty quickly. 

Is it poised to replace Yelp or other local search and travel sites? Probably not- but there’s something to be said about Facebook and it’s power to connect us to our friends and their opinions. 

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