Small Business Saturday is recognized as the Saturday after Thanksgiving. It started in 2010 as an American Express campaign and is a registered trademark of the American Express Corporation.
It is a day where holiday shoppers are encouraged to spend their dollars at small, local businesses, rather than large, big box retailers.
On Facebook, the page, “Small Business Saturday” has over 3 million likes. The Twitter hashtags “#SmallBusinessSaturday” and “#SmallBizSaturday” start trending a few days before the event. Last year, there were more than 352,000 tweets about the day. That number grew more than 65% from the number of tweets the year before.
If you own a small business, one of the best ways to take advantage of the buzz surrounding this day is to make a short video-
You can promote special sales and offers with a short video. Videos have the ability to bring your business to life. Post your video on all of your social media outlets- Facebook, Twitter, Instagram, and more- then use the “Small Business Saturday” and “Small Biz Saturday” hashtags to get your business noticed.
Last year, consumers spent $5.7 billion in local businesses, and 93% of Americans believe in supporting small businesses.
The prediction for 2014 is that online shopping will be unprecedented. Small businesses with successful online initiative will have the advantage.