Understanding the Value of Google Analytics

October 7, 2015

Understanding the interactions of visitors with your site is critical to managing your website successfully. One of the best tools available today is Google Analytics. Not only can you measure sales and conversions, but you can also get fresh insights into how visitors use your website. You’ll be able to tell how they arrived at your site and what might keep them coming back.

 

Google Analytics has five major components:

 

Analysis Tools – These tools are built on a powerful platform that allows you to decide what data you want and then view it in an easy to use reporting platform.

 

Content Analytics – These tools help you to understand which parts of your website are performing well and which pages are most popular. Armed with this information you can create a better experience for your customers.

 

Social Analytics – These tools will help you measure the success of your social media campaigns. You’ll be able to look across the most popular platforms and measure their performance.

 

Conversion Analytics – These tools will help you discover how many customers you are attracting, your sales volume and how visitors are engaging with your site.

 

Mobile Analytics – Mobile visitors are growing exponentially. Getting a handle on these visitors is critical. Not only does analytics allow you to understand this traffic, but if you build mobile apps, Google offers software development kits for IOS and Android. The development kits will help you measure how people use your apps.

 

Come back frequently – as we will take an in-depth look at each tool in down to earth terms.

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