Are You Willing To Risk Falling Flat On Your Face?
August 28, 2014
Landing On Yahoo's Homepage
November 13, 2014
Smart Strategies for Mother's Day
April 13, 2016
Mother’s Day has been a nationally recognized holiday ever since Woodrow Wilson declared it in 1914. Over the last 100 years, Mother’s Day has become the third-largest retail holiday in the United States, with over $21 billion spent.
Retailers certainly take advantage of the fact that no one wants to skimp on mom. The National Retail Federation suggests that the average shopper will spend just over $170 on their mother this year. Gifts for mom range from flowers to jewelry to electronics. In recent years, gift cards have also become a consumer favorite with sales expected to reach $2.2 billion.
So how can you be sure that your ad campaigns take advantage of this?
Here are some tips:
Timing is everything- Mother’s Day searches can begin as early as a month in advance, but are the most active the week before- especially searches for flowers, gifts, and greeting cards.
Go mobile- Mobile searches saw a 39% increase last year and are continuing to grow. 43% of mobile searches will be researching or comparing prices. 28% of searches will result in purchasing gifts. And 25% of searches will be to look up retailer information such as location, store hours, and directions.
A picture is worth… you know the rest- Use high quality images with a white background to make them pop. Test different images of the same product to see which one performs best. Also, since Mother’s Day is a very short seasonal event, refresh your images daily.
Mother’s Day is a big retail holiday- so be sure that you have a solid strategy. It’s not too late to get a plan in place, but you’ll want to start now if you haven’t already. The whole point is to be sure that mom is happy- right?