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When owning a small business, it is imperative to stay up to date with the latest and greatest marketing strategies to help build visibility on the ever-growing Internet. Below are three digital marketing approaches that will launch your business to success.
Search Engine Optimization
SEO is the process of improving the visibility of a website or webpage through organic search engine results. Organic search results are pages that appear because of their relevance to search terms. These are extremely effective, as 70% of the links clicked on are organic. Utilizing SEO as an inbound lead is also a cheaper marketing option, costing 61% less than their outbound counterparts, such as cold calling and print ads. These bring a 14.6% close rate, compared to the 1.7% close rate for outbound leads.
Paid Per Click
PPC is a form of internet marketing in which advertisers pay a fee each time their link is clicked. These paid ads are a way to buy visits to your site, instead of earning them organically as you would get with SEO. Every business owner knows that to make money, you must spend money. If a paid search costs two dollars and leads a customer to spend $100, then what do you have to lose? This method is fast and has been shown to be extremely profitable. According to the Interactive Advertising Bureau, search ads accounted for $9.1 billion, or 39% of the total Internet advertising revenue for the first half of 2014. Over half of mobile related search revenue account for paid search clicks, totaling an overall $11.8 billion. Hiring a PPC manager is the easiest way to ensure your wallet will grow fat and happy!
Take advantage of social media! It is a fantastic form of communication. In this day and age, 63% of millennials stay updated on brands through social networks; 51% say social opinions influence their decision to purchase; and 46% rely on social media when buying online. Social media is accountable for 23% of time spent online, and reaches eight out of 10 American Internet users. With that much visibility, the only harm you can do to your business is to not have a page!