Search engine optimization (SEO) trends are becoming increasingly essential in today’s digital marketing world. Everyone is in the race to get ranked higher in the search engine results pages (SERPs). Optimization leads to more visibility, clicks, and, ultimately, more revenue. While pay per click is becoming increasingly popular, SEO still reigns supreme. 80% of all online users only click on organic results. It is imperative to continue focusing more on SEO as you develop on your PPC management strategy. Here are some of the trends in search engine optimization you need to look out for in 2020.
Gone are the days when you could sprinkle keywords on your content and rank higher. In 2020, to get space in Google’s prime first-page result will require full SEO integration. It means that SERPs will be generated focused on intent-based optimization. How best will your content benefit the keyword searcher? SEO will not just be a condiment to be thrown around in online marketing, but an essential ingredient moving forward.
Search intent will revolutionize results ranking as it will not be enough to string together essential keywords. It will go beyond that. Your content will need to resonate with the audience and generate results that are of benefit to them. It means SERPs rankings will be less on the relevance of keywords and more on the intent of the search. Tailor your web content to what your consumer may want or need. Various online tools may help you rank higher visibility through intent-based optimization.
Voice searches are increasingly becoming popular due to Google’s continued move towards Google’s voice-enabled Assistant. Here are some interesting voice search statistics:
58% of users used voice search to find local businesses.
27% of those used the voice search application to find directions to the exact business location.
76% of smart homeowners used voice to look for local businesses. Of these, 53% make use of voice searches daily.
The voice search industry is targeted to hit $600 million by the end of 2020.
With the increased use of mobile, optimizing your website for voice search in 2020 may generate better traffic. This means working more on long-tailed keywords with a focus on “Who, where, how, when, and what.” For example, instead of focusing on keywords like “Minneapolis PPC management company,” you may focus on “Where can I find nearest Minneapolis PPC management company.”
Most website owners report increased organic traffic when they incorporate video content into their websites. Research by Cisco shows online marketers reported an over 157% increase in organic traffic through the integration of video marketing in their SEO. Focus on optimizing your channel name, channel keywords, and Meta-description.
Most of the viewership comes from mobile data, which is expected to rise to 78% in 2021. As a marketer, you need to focus on optimizing video content to meet the criteria set by search engines. Optimized video may help increase your click-through rates and better your 2019 revenue.
Search engine optimization still plays a significant role in digital marketing, even with the rise of PPC advertising. Focusing on intent-based optimization, voice search, and video marketing may help you leave a mark in the ever-changing SEO landscape.