Social media is a huge opportunity for any business owner to market their brand. These websites -- Twitter, Instagram, Facebook -- reach 80% of all Internet users and account for 23% of all their time spent online. The results have proven to be successful where five percent of marketers have generated a customer via Twitter alone, and 74% of brand marketers report an increase in website traffic after only investing six hours per week on social media. Social media marketing

It is no secret that search engines are powerful tools. They see virtually every Internet user, as 93% of online experiences begin with a search engine. In total, there are over 100 billion global searches conducted each month, with consumers clicking on organic search results 70% of the time. Consequently, it is important to boost your personal organic search engine methods. Here are four ways to do so. First off, it is important to understand the difference between orga

It is no secret that one of the fastest ways to draw potential customers to your website is through pay per click advertising. This marketing approach allows business owners to display ads in search engine searches and pay a fee each time one is clicked, directing them to their site. Considering there are over 100 billion global searches being conducted each month, 93% of these online experiences begin with a search engine, and 75% of those consumers never scroll past the

The online advertising industry is booming in the search department, and things are seemingly still on the rise. According to the Interactive Advertising Bureau (IAB), search advertisements accounted for 39%, of the first half of 2014's total Internet advertising revenue -- not including mobile searches -- which amounts to about $9.1 billion. The revenue was more than $11.8 billion including mobile-related searches. Pay-Per-Click (PPC) advertising is one of the most popular