The main goal of any company's presence on the Internet is to boost visibility, and one place where this is exceptionally important is on social media. Social media marketing can be an invaluable tool for any business looking to expand their brand. Here are five benefits of utilizing social media marketing to improve your brand. 1. You will reach more users Everyone nowadays has social media, and there is no better way of reaching potential clients than by developing a socia

You may recall a while ago and in a land that may seem far away, that AOL wanted to merge with Yahoo! It didn’t happen. Fast forward – guess what, it just happened. As we all know, Verizon bought AOL last year for $4.4 Billion dollars and they just bought Yahoo for $4.8 Billion. So what does it all mean and what is Verizon up to? In the past, Verizon made its money by operating the wireless and cable networks on which advertisers advertise and consumers consume. Clearly Veriz

Social media has been changing the way we do things for quite some time. Now, Facebook is a part of the daily lives of over a billion people. Businesses would be remiss to not recognize the power and influence that social media has on our lives. So it isn’t surprising that restaurants are changing the way they do things- because of Instagram. Instagram is a social media app that focuses on pictures for posts. It has 500 million monthly active users, and 300 million daily acti

When a website visitor completes an action that you have defined as valuable – it is known as a conversion. If you have an Ecommerce site – identifying conversions is easy, the visitor either purchased your goods and services or they did not. You can determine from the purchase which keywords or ads brought the customer to your site and thus know where to focus your advertising dollars. These purchases make it easy to calculate your return on investment (ROI) or your return o

For any small business, it is imperative to advertise your services and products online. The easiest way to do this is through search engine optimization (SEO). SEO can be confusing, so here is a beginner's guide to SEO! What is the importance of SEO? If you are a small business, it can be hard to promote yourself throughout the world wide web. Usually you have to compete with larger businesses to get your voice heard and it can be challenging. In order to combat the competit

In this world instead of showing individual products, these new showcase ads lets a searcher see product collections from both local and online merchants. Google’s data suggests that 40% of product searches are for broad terms such as “patio furniture” or “men’s shoes”. Google believes product collections will better address these searchers. In the new format, Ads will appear with a primary image and two smaller images related to the search. With this new model, advertisers w

Good news on the business reputation front- Angie’s List has now removed their paywall, and is not charging for memberships. Previously, there was a $40/year fee to become a member and have access to business reviews and company profiles. If you’re unfamiliar with Angie’s List, you may not be in the home services market. Plumbing, landscaping, HVAC, roofing, concrete, and similar businesses are well represented on the site. The problem, however, is that even though Angie’s Li

Google believes that marketers need more control and flexibility to optimize bids on specific devices. Therefore in the next few months, Google will make it possible to set individual bid adjustments for each device type -- mobile, desktop and tablet. As you know in the past desktop and tablet computers were linked. Google’s past model anchored bids to the desktop and then allowed you to adjust mobile bids from -100% to a +300%. With the new model, you will be able to choose