New Study On Paid Search In Hotel/Travel Industry Shows Discrepancy In Spending
Pay-per-click, or PPC consultants can help businesses obtain more inbound inquiries, generate more sales, and make them more popular and prevalent overall. In today's increasingly internet-driven world, having a strong presence on the web is crucial to success, and PPC advertising can help do just that. A new study by BrandVerity, the trademark protection and paid search monitoring service, has found that when it comes to online travel agencies (OTA) and individual hotels, th
Four Ways to Clear Up Your PPC Keywords
Internet marketing is crucial for anyone who owns a business. Everyone uses the Internet nowadays. With over 100 billion global searches being conducted each month, 93% of all online experiences begin with a search engine. One aspect of Internet marketing that will help your web presence is PPC. An acronym for paid per click, this is an advertising model used to direct traffic to websites in which an advertiser pays a publisher when ads are clicked. Over 80% of company leader
Happy Mother's Day!
With Mother's Day fast approaching, we started wondering- how much do people actually spend on gifts for Mom? And What does Mom really want? What are the most popular gifts for Mom on Mother's Day? Well, we found the answers, and they may surprise you... or they may not. What do you get the mother in your life for Mother's Day? If you are a mother- what's on your wish list this year?
Google My Business
We all know that being a part of Google My Business is a highly valued piece of digital real estate. Google My Business offers a single place to manage your business reputation for all of Google’s search engine marketing products – these include Search, Maps and Google+. With these tools customers can find you regardless of which device they are using. The Google My Business Platform gives customers the right information at the right time, whether they need driving direction
Google’s New Ad Service – Home Service Ads
We’re all familiar with Home Advisor and Angie’s List now Google has entered the fray. Home service ads are a way for you to advertise your business on Google and receive service requests directly from potential customers at the moment they are seeking your service. Home service ads are only available in an invitation-only beta for select San Francisco Bay Area cities. To participate, you must be contacted by a Google account manager for approval and to set up your ad. If you
Live Streaming Video- Should your business be doing it?
Last year, new apps launched that allowed users to live stream video. Periscope quickly found itself as the number one live streaming app with 10 million users, 2 million daily users and 100 million broadcasts as of the beginning of 2016. Interestingly, it only took Periscope 5 months to reach the 10 million user mark- whereas it took Instagram (another very popular social media site) one year to do so. Then, earlier this year, Facebook launched its live stream option- Facebo
Smart Strategies for Mother's Day
Mother’s Day has been a nationally recognized holiday ever since Woodrow Wilson declared it in 1914. Over the last 100 years, Mother’s Day has become the third-largest retail holiday in the United States, with over $21 billion spent. Retailers certainly take advantage of the fact that no one wants to skimp on mom. The National Retail Federation suggests that the average shopper will spend just over $170 on their mother this year. Gifts for mom range from flowers to jewelry to
The Changing Role of the SEO
Optimization in the old days meant identifying 2 to 5 keywords and optimizing them to page elements such as a Title, Meta descriptions, Headings, body content and so on. However, with the continuing crackdown on spamming techniques, the rise in the importance of mobile searches, and the various changes to search engine results pages -- the role of the SEO has changed considerably. So while in the past search engines may have been focused on finding the best match for a given
Looking to digitally market your business? Using PPC, or pay per click advertising, along with Adwords is a great way to do so, as 93% of all online experiences begin with a search engine and you deserve to be seen! This process can be a little confusing, so here is a beginner's guide. What is an Adword? Adwords is an online advertising program developed by Google that enables a business to reach its target audience through the creation of web ads. Businesses compete against
Artificial Intelligence and Search – Google Calls It Rank Brain
As we all know from the countless reports, studies and whitepapers describing the best methods for achieving top rank on search results pages – the finish line keeps moving. Well getting top rank, just got a little more complex. It's been reported that Google for the past few months has been using a new tool. It’s called Rank Brian and it uses artificial intelligence to arrive at it decisions. What you say is artificial Intelligence? In its simplest terms it is artificial sys