SEO Vs. PPC: When Should You Use Either?




Online businesses rely heavily on traffic to succeed. Today, SEO and PPC are the most powerful approaches when generating traffic. SEO refers to Search Engine Optimization, while PPC is pay per click.


Each search method has its pros. However, this article will provide you with helpful insights on when to use SEO and PPC to maximize profits.


When to Use SEO


Did you know that over 90% of online experiences are a result of a search engine? Most people do not care what is on the second or third page of a search engine. Instead, they concentrate on the first page results for whatever they are looking for. This is why Search Engine Optimization uses different techniques to launch a website on the first page of the search engine. But how can your website rank on the first page of the search engine?


1. Maintain Consistent Content


This SEO strategy may take some time before it is able to convert, but it does work. When your SEO content eventually leads you to the top of the SERPs, your website will have sustained traffics. To achieve long-term, maximum profits with this plan, ensure you continually improve your content.


2. Create an Authority Site


Do you have a specific website you visit for financial guidance, shopping, or entertainment? Well, that is an authority site. It has the needed resources in a particular niche inviting online users to browse their page for information or purchases.


Use the same search engine optimization strategy with your online business. Find your niche, generate traffic to your pages then gain popularity. As the traffic grows, so will your profits.


When to Use PPC


Pay-per-click marketing, on the other hand, uses advertisements to drive traffic. Businesses advertising their products and services pay a publisher every time a user clicks on the ad. Some of the popular PPC platforms are Google ads, Facebook, and Bing Ads. But when can you use these platforms to grow your business?


1. When Results are Needed Immediately


Unlike SEO, PPC delivers results within minutes. Immediately your PPC campaign gets approved, the ads become visible to millions of users. The clicks then turn into traffic, thereby delivering fast results. PPC works best with affiliate marketing, CPA marketing, and product launches since they have high converting offers, seasonal promotions, joint venture projects, and event-focused marketing.


2. When an Offer Is Time Sensitive


If an event, product, or service is time-sensitive, PPC is the best way to go. Remember, once the campaign is approved, PPC generates traffic in minutes, thus allowing you to get your offer out quickly.


3. When You Want Your Keywords to Dominate the Search Results


When users type keywords, the PPC results are first to appear. This means that about 50% of traffic is channeled towards PPC. Therefore, to get maximum profits, maximize the use of PPC.


Even though SEO and PPC are different, they are both effective in channeling traffic and maximizing profit. Search engine optimization is best for the long-term, while pay per click is useful for short-term goals. At Front man Marketing, we will help you with PPC management and search engine optimization. We'll also work with you to ensure that you meet both your short-term and long-term internet marketing goals.

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