How to Utilize Keywords In Your Content to Improve Your SEO

If you're looking to improve your website's SEO performance, there are a couple of different steps you can take to get there. One common way that businesses improve their SEO is by utilizing keywords. Here are a couple of tips to improve your website's SEO and rank at the top of search engines using keywords.

What Is SEO?

First of all, it's important to understand the difference between PPC, or pay per click, and SEO. These are two things that are commonly mistaken for one another. Pay Per Click is where advertisers will pay to have an advertisement posted on your website, and every time someone clicks it, you get paid. SEO, or search engine optimization, is a more organic way to generate revenue for your business by increasing traffic and creating more leads. According to SMA Marketing, almost 80% of users only click on content that seems organic.

How Do Keywords Help?

How this traffic is created is by utilizing different strategies to improve your SEO. One way this is done is by utilizing keywords in the content of your website. When people go online to search certain terms for services they want to be performed, search engines recommend websites that match those searched terms. The search engines recommend these websites by scraping through the content found on the web page and deciding which website would best fit the searcher's needs.

How to Utilize Keywords

Now that you have a general understanding of how keywords work, the tough part is navigating around search engines to get them to recognize you without overdoing your keyword usage. Although search engines are controlled by a computer, they are smart in the sense that they won't make just any page rank. If a business had a page on their website that was full of different words and phrases that searched well on search engines, this website may not be pick up by the algorithm because it's overusing those key terms. A safer way to incorporate keywords into your business's website is to find organic ways to utilize the words in the content already existing on your site while also using the keywords in your website's meta description and title tags.

This is only a rough introduction to utilizing keywords to improve the strength of your SEO, but if you're looking for a Minneapolis SEO company to help improve your business's rankings, reach out to us and work with the pros!