3 Tips to Update Your SEO Strategy

When is the last time you evaluated your business' SEO strategy? When it comes to search engine optimization, it's not a set it and forget it process. With Google constantly updating its algorithms and your competition likely making changes to outrank you, it's vital to regularly review, analyze, and update your SEO strategy. Here are some tips to help you get started.

Look For New Keywords

Keyword research is essential for the success of your digital marketing efforts. You should update the keywords you're targeting based on changes in search patterns or if you've added a new product or service. If the keywords you've chosen aren't performing, think about different ways or phrases people might use to search for your business and target those instead. Once you've decided on new keywords to add to your SEO strategy, be sure that your title tags, meta descriptions, and PPC are optimized accordingly.

Add More Content

If you want to boost your SEO, content creation is key. If your website doesn't already have a blog, you need to add one. It's a great way to attract visitors with engaging information and a way to incorporate more of your keywords onto your site. The more informative and in-depth your content is, the better its chances are of higher rankings. Search engines prefer up-to-date information, so it's also important to be adding new content regularly.

Experiment with creating content other than an article or blog post. Things like infographics, videos, charts, and graphs can all be extremely beneficial to SEO. Once you've created a new piece of content, be sure to share it! Social media gives you the ability to reach a huge audience. In fact, they have the power to reach 80% of all consumers online. So share your latest blog posts or articles across all of your social media platforms to increase exposure and traffic to your website.

Update Links

Another important piece of any SEO strategy is linking. Having a good amount of backlinks and internal links is a sure way to boost your SEO results. A backlink is when another website links to your pages, which tells search engines that your site is credible and reputable. The more links you have from reliable websites, the higher you'll rank. Internal links are equally as important to improve your rankings. Linking between the pages of your site will not only boost SEO, but visitors will stay on your site longer as they're encouraged to find other relevant content and learn more about your business. Also keep an eye out for broken links, as this can negatively impact your SEO efforts.

Enlist the Help of Professionals

Staying up to date with all the constant changes in the digital marketing world can be difficult, especially when you're also focused on running your business. That's why you should turn to our local Minneapolis SEO company. We can help increase your SEO by adding pay per click, managing your social media, and more. Contact us to learn more about how we can help your business grow.