Not another ad...
When you go to bed at night, do you desperately wish that you had seen JUST one more advertisement during your day? Me neither. Yet a slew of companies don’t seem to realize this. They inundate every part of our lives with advertisement after advertisement. Big box companies win at this game because of sheer size. They can afford to throw catchy jingles, Superbowl ads, amazing photos timed just right… they can pay marketing geniuses ridiculous amounts of money to play on our
Pay Per Click Bid Modifiers
A couple weeks ago we talked about geo targeting your PPC ads. Today we’re going to talk about how to take that concept and go deeper into effective strategies. One of the biggest advantages of pay per click advertising is the ability to pin point your efforts. Shot gun marketing strategies are meant for billboards and radio. If you want to get in front of people who are searching for your services, who happen to be located in a geo target area that matters to you, bam! W