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3 Tips for Small Businesses Considering PPC

If you have been struggling to get organic traffic to your website, you aren't alone, and it may be time to consider making the most of pay per click (PPC) advertising. Plenty of businesses, big and small, reap the benefits that come with proper PPC management. But what is PPC exactly and how can your small business utilize it effectively?

PPC Explained Simply

PPC is an online marketing method where you can pay to have your website show up at the top of the search results for a given search engine. With this method, you only pay money when someone clicks on your ad. How much you pay depends on a lot and can range from a few pennies to dozens of dollars. It's an efficient way to get eyes on your company and visits to your website.

Tip #1: Avoid Being Vague

Plenty of business owners assume that by choosing vague keywords and phrases with their PPC advertising, assuming that their ad will reach a wider variety of searchers. This couldn't be farther from the truth. Using keywords that aren't specific typically costs more and isn't likely to make an impression. You want to be as particular as you can, using your geographical location as an asset to target those who will actually benefit from your business in your area. As opposed to using a keyword like "roofers in New York," you want to use something more similar to, "metal roofers in Albany, NY."

Tip #2: Use Powerful Language

Be direct with the language that you use, both in your ad and on your website. Using watered-down wording that isn't too compelling makes your business seem like less of a safe bet. You want to let people know what you do and why they need you in a concise and strong manner.

Tip: #3: Keep Track of Results

Purchasing PPC ads alone is not likely to bring you the results you are looking for. Attention must be paid to the performance of the ads in order to understand what works and what doesn't moving forward. Results aren't instantaneous and ads might require some changes before you find the language and keywords that work best for your business. Patience and diligence are key.

According to, more than 100 billion searches are conducted across the globe each month. To have your business appear at the top of the relevant search results in your field, get in contact with Front Man Marketing. We offer comprehensive PPC management services, as well as effective SEO services.


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