(Source Google) Information is the name of the game. With it, you know what kind of marketing is effective, and what campaigns are nothing more than wasted money. You also can understand how users utilize your website, and when looking closely, you can see where opportunities are lost. Analysis Tools within Google Analytics allow you to dive into your data. These tools consist of several components. Standard Reports, Real Time Reporting, Custom Reports, Advanced Segmentatio

Deep Look Into PPC Location Targeting As we continue to look at different Adwords settings, and look for ways to help share some basic knowledge on how to manage PPC accounts, we found an important feature that can have a huge impact on a local business, location options. Now if you service/sell to a national audience, then the default selection is just fine for you. However, most businesses are restricted in some way regarding where they sell their products and services. W

Do online reviews matter? Should you really care what some angry person says on an online review site about your company? Well- all signs point to "yes" 88% of people have read reviews to determine the quality of a local business. That's huge! However- there's no need to worry. There are things that can be done to combat negative reviews. If you feel overwhelmed by your online reviews, contact the professionals at Front Man Marketing for help managing your reputation.

Understanding the interactions of visitors with your site is critical to managing your website successfully. One of the best tools available today is Google Analytics. Not only can you measure sales and conversions, but you can also get fresh insights into how visitors use your website. You’ll be able to tell how they arrived at your site and what might keep them coming back. Google Analytics has five major components: Analysis Tools – These tools are built on a powerful plat

We’ve been asked several times why some PPC ads have “extra” information in them. The simple answer is, the advertiser is taking advantage of free ad extensions that are available within Google Adwords and Bing’s Adcenter. There are a variety of options that you can utilize. Unfortunately you can’t get them all to work at once. So you need to decide what is most important. If you’re a business that relies on people coming to your brick and mortar location, then a location