What is Alphabet? Alphabet is primarily a collection of companies that Google believes will allow them to focus on the tremendous opportunities that exist internally while fostering innovation outside of its core internet businesses. The largest company, of course, is a new Google. The new Google will be a bit slimmed down, while the other companies will be pretty far afield of their main Internet products and services. What do we mean by far afield? Good examples are their h
Google Algorithm Updates
It seems that Google has been keeping things interesting lately. Not only did they change things with the Panda update, but they have also redesigned the map packs that they show on local results. In the past they've shown anywhere between 1-7 listings. Always with an odd number for some reason. Now it looks like they've settled on 3 as the magic number. In addition to the reduced number, they've also stopped showing the phone numbers and addresses of the listed businesses
User Search Experience - Are You Optimized?
Having great content is essential for successful Search Engine Optimization – but what about the search experience? How do we optimize the search experience? We all know that quality content is king, but who defines quality? More importantly, how do you as a website owner measure quality? You can’t evaluate content quality without considering the expectations of the user. It doesn’t matter how well the content is written if it’s out of sync with the user’s expectations. Grea