Adobe updates its next-generation Marketing Cloud Platform
For large scale digital marketers – Adobe tightens the integration and increased the number of features in its marketing cloud. Adobe believes today’s marketer is challenged with the complexities of marketing in a digital world. Marketing is constantly changing, and marketers need a partner to help them move at the speed of digital. Adobe’s marketing cloud’s goal is to deliver consistent personalized experiences across channels and to prove that your marketing dollars are wor
Are You Successful with Social Media?
How do you know if what you’re doing socially is working? It’s difficult because there isn’t a magic button or number or measurement that says “Hey- good for you- you mastered it!” There are, however, a few things that can be used to give a general idea whether your business has a successful social media strategy. For starters- are you seeing any business results? Of course, when we say “results” many people equate that to sales or money- but “results” can mean so many differ
Google Experimental Search Platform
Search Engine Land has dubbed this experimental platform as Business Cards. Google first introduced it as means to share real time Presidential Candidate views on issues in a carousel of cards that could include pictures, text and video. At introduction, only presidential candidates and related organizations were approved for their use. Since that time, search engine results have been found for a few companies using the carousel of posts technique. Note the arrow which allows
Speak to Shop?
As technology evolves, we see the trend of not having to press as many buttons to get things done. We have things like Apple Pay, Siri, and even television remotes that you can talk to in order to get the channel changed. This trend continues as Google is now working on “Conversational Shopping.” Imagine having a conversation with your friend about the newest video game to be released- with Conversational Search, there would be no need to get in your car and head out to the s
Targeting Your Best Customers
What does Facebook know that you don’t? Facebook knows the products their site visitor’s use, who their friends are, the sites they visit, their ages, their politics, and you guessed it. Just about everything there is to know about their site’s visitors. What if you could know those precise demographics about your customers? Could it improve your marketing campaign performance and perhaps expand your customer base without increasing your costs? Front Man Marketing believes it
Can You Recover from Negative Online Reviews?
Negative reviews. Every single business that exists has had to deal with them… even the BEST businesses with the highest reviews will still, at least occasionally, have to deal with a less than stellar opinion posted somewhere online. Studies show that 9 out of 10 people who read online reviews allow those reviews to influence their buying decisions. Think about that… 90% of people might not buy something if the reviews were negative. That’s huge. Negative reviews have the po
What's the Subject?
Email subject lines. Some cause us to immediately delete a message without ever opening it. Some have us clicking right away to find the hidden treasures within. As a person or business who sends emails- it is important to know and understand the difference between that subject that causes a trash bound message and the ones that push the reader to open it. First- we need to know about the different TYPES of subject lines- there are several: Direct- It is what it is- “Enjoy sa
How Might Google Measure Recent SERP Changes
There are a number of indices they may consider. We believe, as most industry watchers do, that Google is a very savvy company and therefore must have a plan to evaluate the success of these changes. For example, they might consider the following metrics in various combinations: Total Revenue, Revenue per User, Conversion Rates, Ad Clicks, Average Time to a Click, Pages per Session, Bounce Rates, Average Searches per Session, Visitor Loyalty and perhaps most important Searche
How Do We Use Social Media?
Is there really that big of a difference in how adults and teens use social media? I've heard my kids tell me that Facebook is only for "old people" WOW- Is that even TRUE? I certainly don't FEEL old! It turns out, teens dominate networks like Facebook and Twitter, while (surprisingly- at least to me) adults use Instagram, Pinterest, and Tumblr more than teens. What does this tell us? Well for starters- it gives us information on who we should be marketing to and on what plat