Moz does a great job of pointing out the risk/reward of the knowledge based results Google showcases on some keywords. We’re in agreement that the first question a business needs to ask themselves is, can we benefit from being featured in one of these answer boxes? If so, they need to follow that up with “do we have the resources to allocate towards these keywords?” The only part of Moz’s pitch we didn’t like is that this is more of a subset of keywords. We have not seen a

So here's something fun to talk about. There's a new free app taking social media by storm; it's called My Idol. It was created in China, so all of the prompts and writing inside of the app are in Chinese- BUT what it does is SO cool... My Idol allows you to creat an avatar of yourself by uploading a selfie into the app. Next, you can customize features of your face, your clothes, shoes, hairstyle, and more. Then the magic happens. Once your avatar is completely customized, i

Have you ever waited in anticipation for something, for what seemed like forever. Only to then have an anticlimactic situation occur when the count down ended? That's kind of what it feels like with Google's "mobilegeddon" moment. People expecting to look at their rankings today and see a gigantic difference may not have seen any changes at all. Rest assured the results are brewing, and it's just a matter of time before we see the true impact of the latest algorithm changes G

If you own a Facebook business or fan page, you may already be aware that Facebook did some spring-cleaning last month. The social media giant decided that in order to more accurately represent a business’s following, all of the inactive and fake users would be deleted. Some pages saw sharp losses in followers, but in theory, the cleanup shouldn’t have affected engagement since the removed users were either not real people or people who were no longer using Facebook. To the o

PPC or Pay Per Click is a kind of internet marketing where advertisers pay each time their ad is clicked. Check out some of the facts and statistics of PPC here:

Facebook has launched a new feature called Scrapbook. When a baby is born, there are endless pictures posted to one’s Facebook account. The other parent is also tagged most times, so that both parents’ friends can see the photos. Over the course of a year or two, photos of the child would be spread out all over- with no way of really tracking them- unless each photo was uploaded directly to an album (which they usually aren’t). So what the Scrapbook feature does, is organizes