

Facebook Messenger is Taking Over
Are you on Facebook Messenger? If you’re not- you’re missing out. There are currently 800 million users on Facebook’s messaging app. Facebook Messenger was the fastest growing app in the U.S. last year, and is now the second most popular app of all time- behind Facebook itself. With so many users, Facebook is currently looking at different ways to capitalize and make the most of the messaging app. Messenger is already pretty versatile- allowing users to not only send a messa


Google Shakes Up their Search Engine Results Pages
You may have heard that Google no longer includes paid ads on the right side of their search results pages. Well let me confirm that it is true. You may have also heard that the real estate for organic or natural search results is shrinking. Well let me confirm that that is also true. Google is now including up to four Paid Ads with top of page results. Oh and by the way, the bottom of the page ads are remaining. So what does it all mean for you as an advertiser? At this poin


Search Engine Marketing's Key Components
Marketing Campaigns Front Man Marketing can design Pay Per Click, Email, Shopping, Social and Remarketing campaigns all with the goal of driving the most cost effective sales results. Our product and service campaigns will focus on determining the channels with the highest ROI for your available budget. To be effective we will ensure these campaigns are fresh and employ best practice methodologies to ensure your success. SEO Services Pay Per Click campaigns can be expensive a


Emojis- The New Frontier
Do you use emojis? Do you even know what emojis are? 😂😝😀 Here are the crazy facts- four out of every 10 millennials would rather engage with a picture than read. Stunned? Me too. Almost half of our country’s most educated generation would rather look at a picture than read a few sentences.😳 Once we know that fact, the way we communicate online has to change if we want to get through to people- doesn’t it? This past December, 38 new emojis were released, and it was a trend


Life Before Facebook
Do you remember life before the social media giant, Facebook? To celebrate Facebook's 12th birthday, social media has been using the hashtag, #BeforeFacebook to list their memories... Think about it- No reminders of who is celebrating a birthday. No immediate pictures, and updates when a friend is having a baby. No updates about what meal someone is eating. We weren't reminded several times a day about the opinions of people we rarely interact with. We had no idea what our hi

What is the most important KPI for Content Marketing?
There are lots of ways to measure success when it comes to Social Media… page likes, visits, page views, positive comments… but which one speaks more to social media success? Is there one in specific that should be focused on? In a recent poll, taken with almost 400 participants- 90% of whom were from North America and the United Kingdom, 24% felt that social shares were considered the most important KPI (Key Performance Indicator). Coming in a close second was unique visits