According to a tweet from Google’s Webmaster Trend Analyst, Gary Illyes a Penguin update, may only be weeks away. Since we know it’s been over a year since the official roll out of Penguin 3.0 this timing is not surprising. So what can we expect? The Search Engine Journal says that 3.0 only affected about 1% of US based search traffic. Prior to that Penguin 2.0 and 2.1 focused on fighting spam. Many businesses large and small took major hits on their organic search traffic.
Facebook Now with Live Stream You may have already seen this on Facebook- initially, it was only available for celebrities, and people with verified pages. Perhaps if you are one to follow some of the biggest names in Hollywood, you have watched a live stream or two. Now, however, it is available to everyone. Why does this matter: Earlier this year, two new apps that were designed to stream live video and interact with fans rolled out- Meerkat and Periscope. Meerkat has about
Pay-per-click, or PPC consultants can help businesses obtain more inbound inquiries, generate more sales, and make them more popular and prevalent overall. In today's increasingly internet-driven world, having a strong presence on the web is crucial to success, and PPC advertising can help do just that. A new study by BrandVerity, the trademark protection and paid search monitoring service, has found that when it comes to online travel agencies (OTA) and individual hotels, th
Google believes that searchers want immediate, relevant and frictionless experiences when search results are presented and clicked on. As more and more searches take place on mobile devices, the search can happen anytime and anyplace. Winning in this environment means we need to have a great mobile strategy, useful content and responsive websites that are optimized for mobile devices. Be Useful Google reports that 51% of smartphone users have made a purchase from a different
Conversational ads? Ok- I’m intrigued. Last week, Twitter announced their latest ad format called the “Conversational Ad”. The point of social media is interaction and conversation- so anything that helps to enhance that is generally a great idea. So what is it? Businesses now have the ability to create an ad by using hashtags within call-to-action buttons- which encourages Twitter users to post a tweet using one of the hashtags. When the users click on the hashtag, they are
Front Man Marketing has long been a supporter of Bing Ad Center; what attracts us is the high conversion rates we typically achieve when using that platform. Well we’re even more excited based on January 4th announcement by Microsoft’s Vice President of Search Advertising, Rik Van Der Kooi. “As of Jan. 1, Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide. All major Bing Ads ad produ