Having a considerable web presence in our large Internet world is incredibly important to boosting your company's profits. With more and more people communicating online, and 93% of online experiences beginning with a search engine, it is crucial to develop the visibility of your website through different marketing strategies. This can be done through SEO, PPC, and social media presence. SEO is the process of improving the visibility of a website or webpage through organic se

When owning a small business, it is imperative to stay up to date with the latest and greatest marketing strategies to help build visibility on the ever-growing Internet. Below are three digital marketing approaches that will launch your business to success. Search Engine Optimization SEO is the process of improving the visibility of a website or webpage through organic search engine results. Organic search results are pages that appear because of their relevance to search te

Recently Front Man Marketing reviewed the 1st quarter report by Merkle for Digital Marketing; we now know that PLA spending grew 41% year over year in the 1st quarter of 2016. That is a significant increase over 4th quarter 2015’s 34% growth. In addition PLAs got a boost in December as Google began showing the format on its image search results, traffic Google typically classifies as a search partner. It also appears that PLAs have benefited modestly from Google’s removal of

Looking to digitally market your business? Using PPC, or pay per click advertising, along with Adwords is a great way to do so, as 93% of all online experiences begin with a search engine and you deserve to be seen! This process can be a little confusing, so here is a beginner's guide. What is an Adword? Adwords is an online advertising program developed by Google that enables a business to reach its target audience through the creation of web ads. Businesses compete against

Own a business? If you do, chances are you utilize a website as an option for clients to become familiar with your services. If you are looking to drive visibility on the Internet and bring more customers to your site, PPC is the way to go. PPC stands for pay per click, and is a form of internet marketing in which advertisers pay a fee each time their link is clicked. In essence, it is a way of buying visits to your site, instead of earning those visits organically. Organic

t is a simple concept. So simple, in fact, many people might be afraid to employ it. Pay per click (PPC) is a way to jump to the top of a search engine results page by paying for the clicks, or visits, that occur on a site. Rather than paying up front for more traditional advertising that clients hope will lead people to their sites, the PPC clients only pay when the click occurs. Basically, these PPC clients are paying for results, not attempts. Simple Principle, Changing Al