What You Didn't Know About PPC and Adwords

Looking to digitally market your business? Using PPC, or pay per click advertising, along with Adwords is a great way to do so, as 93% of all online experiences begin with a search engine and you deserve to be seen! This process can be a little confusing, so here is a beginner's guide.

What is an Adword?

Adwords is an online advertising program developed by Google that enables a business to reach its target audience through the creation of web ads. Businesses compete against these paid ads, which are centered around the keywords selected by the advertiser. Choosing to go the Google Adwords route is the most popular form of pay per click marketing.

PPC is a process where advertisers pay a fee each time their ad is clicked. Basically, it is a way to buy visits to your site rather than have them earned organically. Organic search results appear on search engines because of their relevance to the search terms, so depending on what the client searches for your website may not automatically be included. Taking advantage of this technique will both promote and bring visibility to your website.

Many business owners may wonder if utilizing paid ads is worth the cost. Considering that 75% of users never scroll past the first page of results, PPC will ensure that your ad will appear at the top of the search engine results page, offering a convenient option to search users. PPC is a great example of how you must invest into your business in order to reap financial benefits since businesses make an average of two dollars in revenue for every one dollar they spend on Adwords.

In a survey of PPC users, 54% of respondents said lead generation was the most important objective of their PPC strategy, and 46% of survey respondents said an increased rate of conversion was the second most important objective of their PPC strategy. The PPC market is also one with substantially good reviews; an overwhelming 83% of company leaders felt very good about the direction it is going.

Interested in using Adwords and pay per click advertising? There are many PPC consultants willing to share their expertise with you, start now!