New Messaging Platform That's Different
A Text. Seems like a simple thing now a days. The only thing is a lot of people, mostly teenagers, don’t have the ability to send one due to a lack of a cell phone plan. That’s the main reason the founders of Jott targeted a solution for this target market. This captive audience was looking for a solution, and Jott has delivered one. After learning that teenagers send roughly half of all their texts during school hours, it only made sense to find a solution. The unique pa
Yahoo, the beginning of the end?
May be that is a bit of a stretch as Yahoo still represents a decent market share in overall search traffic. However the recent announcement of the dumping of Yahoo Maps makes us wonder. To be fair, this is just a single segment of a gigantic company, but one that could have been better capitalized on. One of the contributing authors said it was just 6-7 years ago that Yahoo was the IT leader in the Map world. Yet for some reason they let it go cold, and became obsolete wh
Google's Buy Button For Mobile Devices
Last week news broke regarding Google’s plan to include buy buttons for mobile devices. These buttons would allow searchers to directly purchase a product from the search engine results page (SERP). This change is a significant departure, as users are no longer required to follow this process: Leave the SERP ——–> Go to the retailer’s site ——> Complete the purchase The details of the announcement further Google’s emphasis that mobile is the platform of the future. Google has p
Google Update May 2015?
Every month we’re looking at pages and pages of analytics data. Often times we find a client that sees a big change in performance. Sometimes good, sometimes bad, but the head scratcher is when you can’t place the “why” into the “what happened” explanation. We all know that Google pushes updates out on a regular basis. We also know that they make big announcements, or the SEM community identifies the updates mass panic online chatter. But what happens when a tree is cut do