

Use Google Analytics Data to Improve Your Results
Pages per Session & Average Session Duration First, it would be helpful to define a session. A “session” is, “a group of interactions that take place on your website within a given time frame.” Sessions last 30 minutes by default. Here is a graphic that helps explain what a single Session entails. Source: Google Pages per Session Google defines Pages per Session as, “the average number or pages viewed per session.” The above graphic illustrates six pages over the course o


The Power of the Online Review
Is your business struggling? Have you seen a drop in the number of customers that frequent your store? Obviously, customers are the backbone of local business. Without consumers, our lifelong dream of owning a salon or pizza parlor wouldn’t exist. So how do you ensure that those customers will keep coming back? Believe it or not, the online review plays a big role. In a survey done this year, 5 important ideas emerged. 1) 88% have read review to determine the quality of a loc


Thinking About Starting A Business?
Entrepreneur: Upon hearing the word, thoughts of people like Steve Jobs, Bill Gates, Mark Zuckerberg, and Oprah come to mind. Of the 25 wealthiest people in the United States, only 6 inherited their wealth. The other 19 are self-made millionaire or billionaire entrepreneurs. Sign me up! But wait. Before you quit your job, there are some things you need to know about becoming an entrepreneur. This list of the “5 Questions to Determine of You’re Ready to be an Entrepreneur” is


Do You Have What It Takes?
Entrepreneur: Upon hearing the word, thoughts of people like Steve Jobs, Bill Gates, Mark Zuckerberg, and Oprah come to mind. Of the 25 wealthiest people in the United States, only 6 inherited their wealth. The other 19 are self-made millionaire or billionaire entrepreneurs. Sign me up! But wait. Before you quit your job, there are some things you need to know about becoming an entrepreneur. This list of the “5 Questions to Determine of You’re Ready to be an Entrepreneur” is

Big or Small, The Internet Has It All
Here’s an article that should be required reading for small and medium businesses. Tom More gives us tremendous insight into the value of visual content marketing with today’s internet. He focuses on the fact that the internet, when used properly, can level the playing field for small and medium Business. Here are some of his key points: Use Free Tools to Get Great Content to Communicate Your Brand Message. Share Your Competition’s Content - As Long as You Give Proper Credit