If you're looking to improve your website's SEO performance, there are a couple of different steps you can take to get there. One common way that businesses improve their SEO is by utilizing keywords. Here are a couple of tips to improve your website's SEO and rank at the top of search engines using keywords. What Is SEO? First of all, it's important to understand the difference between PPC, or pay per click, and SEO. These are two things that are commonly mistaken for one an