Half My Marketing is Working, I Just Don’t Know What Half Conversion tracking can be a powerful tool that helps you identify how well your ad campaigns are generating leads, sales, downloads, newsletter signups, and other key actions that relate to your business. By using conversion tracking you're able to identify which areas of your marketing campaigns are working and those that are not generating positive results. In addition, when you have a conversion tracking program i

We’ve probably all done it- deleted something that we didn’t intend to. It’s a pretty horrible feeling. iPhones now have the feature, Recently deleted, in the photo albums- just in case you didn’t mean to put that awesome selfie in the trash. Well Google analytics is the latest to jump aboard the trash can train with their newest release. They say that this new feature will be rolling out over the next few weeks and will allow users to recover any views, properties, or accoun

Super Bowl ads- Most of us watch them. In fact about half of us watch the Super Bowl JUST for the commercials. Did you know that the cost for a 30 second spot for the 2015 game will cost a whopping $4.5 million? Check out some of the greatest Super Bowl commercials of all time in this infographic.

As technology gets better, and social media gets bigger, consumers just aren’t accepting mediocrity anymore. In 2015, small businesses need to bring their ‘A-Game’ and be prepared to improve to increase their influence on social media. Here are a few ways that you can step it up this year: Fix your face- Your online face, that is. Your profile picture is the first thing that people see. Make it good. It doesn’t have to be a professional picture, but it should be a clear pictu

Will 2015 be any different for some of the social media giants? It looks like Facebook is still topping the charts, and that probably won’t change any time soon according to surveys and research polls, but business-based LinkedIn has grown the fastest over the last two years. More than 70% of adults who are online are using Facebook. LinkedIn and Pinterest are both tied at 28% at second place. Instagram is in third place at 26% and Twitter is lagging in fourth place at 23%. A

There is science behind the idea of images of food in advertising, and large corporations have been capitalizing on it for decades. We see food; we want it. If we see an ad before we taste a food, we like the taste of that food more. When we are exposed to food ads, we eat more food overall. Advertising can affect our preference for categories of food. Local restaurants have been having success by jumping on the social media advertising bandwagon. Restaurant owners, managers,