Live Streaming Video- Should your business be doing it?


Last year, new apps launched that allowed users to live stream video. Periscope quickly found itself as the number one live streaming app with 10 million users, 2 million daily users and 100 million broadcasts as of the beginning of 2016.

Interestingly, it only took Periscope 5 months to reach the 10 million user mark- whereas it took Instagram (another very popular social media site) one year to do so.

Then, earlier this year, Facebook launched its live stream option- Facebook Live.

Facebook reports that users are 10 times more likely to comment on a live video rather than a regular one.

Besides getting more comments, how can live streaming video help your business?

First- it goes without being said, live streaming video would only be a supplement to your current social media strategy.

However- once you have a solid plan in place, live video can help boost engagement, build awareness, and drive conversation.

So what kinds of things should you be streaming live?

Here are some ideas:

  • Company events

  • Announcements

  • Video Blogs

  • Panel Chats

You can also use live video to:

  • Promote other content you have created

  • Live steam comments and discussion regarding your content

  • Host a Q&A session

  • Give real time feedback to customers

  • Give product demos

If you haven’t jumped aboard the live stream train- it’s time to give it a try. What ideas do you have for live stream videos?

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