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Here’s an article that should be required reading for small and medium businesses. Tom More gives us tremendous insight into the value of visual content marketing with today’s internet. He focuses on the fact that the internet, when used properly, can level the playing field for small and medium Business.
Here are some of his key points:
Use Free Tools to Get Great Content to Communicate Your Brand Message.
Share Your Competition’s Content - As Long as You Give Proper Credit – You’ll Get Traffic Too!
Make Your Landing Pages Strategic With Visual Content That Communicates.
Know How to Post With Tact – Post Content That Will Engage and Convert.
Design Is Key – How You Display Content Is Just As Important As What You Display.