Having a considerable web presence in our large Internet world is incredibly important to boosting your company's profits. With more and more people communicating online, and 93% of online experiences beginning with a search engine, it is crucial to develop the visibility of your website through different marketing strategies. This can be done through SEO, PPC, and social media presence.
SEO is the process of improving the visibility of a website or webpage through organic search engine results. This has been proven effective as over 70% of links clicked on are organic, and 80% of users focus solely on their organic search results.
Pay per click, or PPC, is a marketing approach where advertisers pay a fee each time their link is clicked. These paid ads are a way of buying visits to your site, as the ads can show up within the first page of the search engine. This way of advertising follows the idea of investing money into your business in order to be successful, typically businesses make on average $2 in revenue for every $1 spent on Adwords.
Establishing a strong social media presence is vital to building your brand and business. Social media is everywhere on the Internet, and reaches eight out of 10 American Internet users. Imagine all the consumers you can reach with a Facebook page or a Twitter handle!
Why are these strategies important for the success of your business?
Digital marketing can be great in helping you determine where your business stands now, and where you want to be in terms of growth. For instance, if you are a small town business looking to expand into a larger nearby city, then paid search ads may be your best bet for expanding your name.
With the Internet being available in everyone's coat pocket, being mobile is central to being seen! Since mobile devices account for 52% of paid search clicks, you want to be noticed! Don't be a little fish in a big pond and let large corporations beat you to the punch!
Marketing yourself through social media will make you relatable to the millions of young people out there. After all, 63% of millennials say they stay updated on brands through social networks. The power of one tweet goes a long way!
Get started on your digital marketing today! There are plenty of consultants and managers out there willing to help, all you have to do is ask!