It is no secret that search engines are powerful tools. They see virtually every Internet user, as 93% of online experiences begin with a search engine. In total, there are over 100 billion global searches conducted each month, with consumers clicking on organic search results 70% of the time.
Consequently, it is important to boost your personal organic search engine methods. Here are four ways to do so.
First off, it is important to understand the difference between organic and inorganic search results. Organic results are links that are produced naturally, without paying the search engines for placement. Inorganic search results use paid per click (PPC) paid ads to promote their business. These paid ads are great for immediate service, but can become very expensive.
But to gain visibility without paid ads, it is important to follow these steps.
1. Use High Quality Content
When it comes to online content, quality is king. It is important to focus on unique content that will provide value to your customers, and will give them the relevant information they are looking for. You can do this by updating your older content and including easy to read blog posts.
2. Title Tags
It is important to have a website that is easy to navigate! Once your customer gets to your site, they do not want to waste their time figuring out where to go, so it is important to choose keywords and phrases that will match where the user will want to go.
3. Meta Descriptions
Meta descriptions on each page will help promote the click through rate. This short description should be brief and capture interest by being unique. The goal is to have the customer to select your item, so make sure these stand out.
4. Use H1 and H2
The best way to promote your content is through the title tags, H1s. These will be the first thing your customer reads, and it should appropriately introduce the content to your reader. Using H2 tags will then help you structure your content into a deeper breakdown. These don't have to include keywords, but can be more of a description.
Search engine optimization can be confusing at times, so your best bet is to utilize an Internet marketing service to help you with all of your needs. These services can offer the help of consultants and managers, who will work with you to help you bring your online presence to new heights.
Contact us at Front Man Marketing today!