How to Get Noticed in Search Results
Search engines are accountable for over 93% of online experiences. That is a high number and absolutely has to be considered when marketing your business. With nearly every business now advertising online, and over 100 billion searches done online each month, your business needs a strategy. Using search engine optimization (SEO), and pay per click (PPC), correctly, is the best way to increase your visibility in today's online culture.
What Exactly is SEO?
SEO is used to bring your business up in search results online. There are millions of results on a search engine such as Google. Rather than being the thousandth result to come up, you want your business to pop up as one of the first choices when a potential customer is searching for a service like yours. There is a science to search engine optimization and it involves understanding the keywords that will make your website stand out. Those keywords are how search engines notice you and move you to the top. In layman's terms, SEO means your site has been properly optimized with the right words and phrases to do this.
What is PPC?
PPC, or pay per click, is a way of getting visitors to your site through ads you have paid for. An online search for a service you offer will then bring up an advertisement which, when clicked on, sends that visitor to your site. Compared to SEO, PPC will cost you. That isn't necessarily a bad thing if you can afford it and the ads work well for you.
How Can Front Man Marketing Help Your Business?
Front Man Marketing is your Minneapolis SEO and PPC expert. Our job is to get you seen. The more your site is viewed, the more customers and clients you will receive. You have enough going on as you manage your small business. Front Man Marketing is available to manage your online presence. You can trust us as we stand behind our name and take pride in watching your business grow. SEO and PPC are an important part of our strategy, as well as excellent customer service and care, as we send you to the top in online searches.