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The online advertising industry is booming in the search department, and things are seemingly still on the rise. According to the Interactive Advertising Bureau (IAB), search advertisements accounted for 39%, of the first half of 2014's total Internet advertising revenue -- not including mobile searches -- which amounts to about $9.1 billion. The revenue was more than $11.8 billion including mobile-related searches. Pay-Per-Click (PPC) advertising is one of the most popular forms of Internet marketing. Every time an advertisement is clicked online, those marketers make money off it. PPC is a little different from organic ads, which are used to gain traffic to websites by more natural ways, as opposed to purchasing visits to a website.
The PPC market is doing very well. Of all company leaders, about 83% of them said that they feel "good" or "very good" about the current state of the industry. Improving your Internet marketing strategies can be a great way to drive traffic to your company's websites, spread awareness about your brand, develop strategic marketing strategies for the future, and, perhaps most importantly, increase total revenue for your company.
The most important aspect of online marketing strategies is still successfully generating leads. The Internet, with all its new innovations, has advanced greatly over the years, and marketing strategies have to evolve with it if businesses wish to survive. New outlets for marketing are now available for marketers and consumers. New aspects of online marketing that were not around a few years ago: social media marketing and mobile marketing.
Social media marketing is quickly turning into one of the more successful forms of online marketing. It makes sense because of the amount of people who use social media websites as well as the length of time they spend on them. Of all Internet users, social media websites reach about 80% of them and in total time spent online by the entire online population, social media accounts for 23%.
Mobile devices are relatively new to the marketing industry and are now a major part of advertising. Of all paid search click advertisements, more than half (52%) were done via a mobile device.
These rapid technological advancements are changing the world of marketing and our businesses have to keep up. There are professional PPC consultants that you can work with who will assist you in all your online marketing needs.