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Business Logos and Colors

Have you ever stopped to think about business logos and their color?

If you are thinking about starting a business, you should know that there is meaning behind the colors in a logo. Each color says something about the business, and relays a message to the consumer before ever knowing anything about your business or what it is that you do. Colors relay emotion- they can bring back memories and stir up feelings.

When taking a closer look, you can see that companies that produce similar products or services typically have similarly colored logos.

See the chart below for the different associations that are attached with each color.

What do you notice about these?


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