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How Web Design Impacts SEO

Most marketers tend to focus on one or two essential elements in the digital marketing world, neglecting tons of others. They forget that the ruthless competition for consumer attention demands a focus on numerous aspects. If you wish to rank higher in search engine results, you may need more than just sprinkling keywords and finding backlinks. Other factors, such as optimized website designs, matter in SEO.

It may be safe to argue web design and SEO are joined at the hip. User experience has become a vital ranking factor, affecting your position on the results pages. Still wondering how site code matters to Google? Here are four ways in which website design impacts SEO.

1. Easier Navigation and User Experience Go Hand in Hand

A clean layout can make a real difference in your conversion rates. Your web design influences the level of trust that a consumer assigns to your brand. Specific design elements can add trust or mistrust to your target audience. Having a clear, hierarchical structure makes it easier for readers to find the relevant content or take the desired action. Web designers need to keep an eye on text font, color, and layout. A Minneapolis SEO agency can help design an easy-to-navigate site with a greater focus on readability.

2. Better Visuals Can Reduce Your Bounce Rate

66% of users say that they prefer a beautifully designed website if allowed to read content for fifteen minutes. 38% will leave the site if they do not like the design. A visually appealing website can help build trust with your target audience, creating a healthy relationship with the brand. You can pair up your optimized content will quality images and videos, enticing visitors to dig deeper into the content. The more time they spend on your site signals to search engines that your site is reputable and rank-worthy.

3. Mobile Responsiveness Is the New Cornerstone

Over 93% of online experiences begin with a search engine, with 52.5% occurring via mobile device searches. A 2019 Google update to its algorithms changed the indexing of websites on SERPs. The crawlers use mobile-first indexing, looking primarily on a mobile version of the site before the desktop version. A Minneapolis SEO digital agency can help create a mobile-friendly responsive design. You can check how effective the mobile responsiveness of your website is through Google’s free mobile-friendliness test.

4. Page Load Speed is Key

Search engine crawlers usually take site speed into account when deciding on different websites to rank. A survey conducted by Google shows that 53% of users will leave a website if it takes more than three seconds to load. The high bounce rates will negatively affect your conversions, making your revenues take a hit. Your Minneapolis web designer can help create solutions for your slow site, keeping users on-site, which improves your ranking.

Get the Right Designer

Website design does impact your search engine optimization. You may need to invest in an optimized site created by professionals to boost your business’s bottom line. When this is combined with proper PPC management, you will notice substantial improvements in leads generated as well as conversions. Not sure how to integrate your web design with your SEO? Feel free to reach out to Front Man Marketing. Our experts are ready to listen to your issues and provide diversified marketing solutions.


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